Captivate Attention in One Sentence

by Jeff Bowe

Let’s face it-in my business, I hear a lot of framing statements. What’s a framing statement? It’s that one sentence introduction of what someone does, a value proposition that is supposed to grab my attention and tell me why I should spend my hard earned money with the person delivering their one liner to me. A great framing statement does exactly that-it makes me want to engage in dialogue with the other person and learn more about their unique offering. There are two key words here-want and dialogue.

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