Infocusselling’s Blog

May 20, 2008

Great Design for Business Cards

What is Great Design on a Business Card?

by Boundless Design, Jill R. Harding

A well-designed business card is an inexpensive marketing tool that will create leads after the networking event is over. Business card design is often neglected, frequently given little acknowledgment by start-ups, entrepreneurs and even experience business owners alike. The design of this marketing tool descends low on the list of forecast items for many businesses. Desktop publishing makes it easy to quickly create and print a card from home computers. But always remember a business card is an element of your brand. A business card which is not designed well is often tossed into a desk drawer/rolodex/or even the trash after the networking event, doing your business absolutely no good and cheapens your brand (not getting you noticed).  (MORE….Great Business Card Design)

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4 Comments »

  1. I totally agree that your business card is an extension of your branding. Your branding should be cohesive down to the things you give away like cards, brochures, even promo items. They should look like they came from the same company. Prospects may even keep your card longer if it is coated as it appears more professional. White space is always good also to give the eye ease as it reads.

    Comment by Bridget — June 8, 2008 @ 2:21 pm

  2. Jill,
    What about these fancy colorful high gloss business cards that I get networking? They are bright but to me, they seem cheap. What do you think?

    Comment by ISellToo — July 2, 2008 @ 7:26 am

  3. Bridget, you’ve hit the nail on the head as the devil is most certainly in the details. As I mentioned, many companies overlook their business cards and often the b-card is the first glimpse into a company setting their brand’s tone. Coating a b-card truly depends on the company and their overall brand. If a card is designed properly coating is not necessarily needed again it depends on the collateral materials but the main key is design continuity. -jrh, Boundless Design

    Comment by Jill Harding — July 2, 2008 @ 4:33 pm

  4. ISellToo, b-cards can also be over designed and there is a fine line of “good design” and knowing too much is too much. Again the key is brand continuity and if a card is glossy because everyone else’s cards are glossy – you guessed glossy for the wrong reason. B-cards can often appear cheap if they were digitally printed through an on-line resource (i.e. Vista prints) – I say this because often on-line resources are mainly about an expensive quick turnaround and not so much product quality.

    White Space is not a bad thing as Bridget mentions this detail allows the eyes to get a break and actually allows information to become easier to read and remember.

    All in all a b-card needs to stick true to the overall brand and design continuity. – jrh, Boundless Design

    Comment by Jill Harding — July 2, 2008 @ 4:42 pm


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