Infocusselling’s Blog

April 24, 2008

How do seasons affect your selling?

How will the change from winter to spring to summer affect your selling? If you think it won’t, I think you are wrong. I don’t want to give out the answer but think about:

1) how you and your customers respond to longer days and more sunshine

2) how vacation time affects your selling and/or the business of your customers

3) what natural seasonality exists in your business and why (tax payment timing, impact of weather on your product, spending variation due to holidays, introduction of new products, etc.)

Every business is affected in some way by the summer. How will yours be impacted? More importantly, if it is not a good impact, what will you do this year to minimize the impact of it AND if you really think ahead, make it a competitive advantage for you over your competition who isn’t thinking enough about it?

Part of successful selling is thinking ahead. What are you thinking about now?



  1. Jeff, for our company, I believe that spring and summer mean cleaning out, organizing and getting some things checked off the list that people think about during the winter months. May we all get our important documents organized! Bridget, My Will Power, LLC

    Comment by Bridget — April 29, 2008 @ 9:34 am

  2. Dear aspiring sales leaders,

    I just completed a sales month (April) that I wasn’t sure was possible with my current staffing. $32.8K against a goal of $20K. Bookings indicate a positive sales variance for May.
    Thanks to the Actum team and my on-camera pals. INFOCUS works; even when applied imperfectly.

    All the best,

    Comment by Ralph 2 — May 3, 2008 @ 8:00 pm

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