Infocusselling’s Blog

March 21, 2008

Marketing Opportunity

Filed under: INFOCUSSELLING BLOG — Educated and Aware @ 1:28 pm

Contract with Specialized Care Group. I have been presented a marketing opportunity that I would like feedback on. They are a support group for caregivers of Alzheimer patients. They are putting together a list of service providers that offer products and services to the care givers. I received this contact through networking. There is a cost to join this group and it is $500. They have approximately 12,000 clients that use the group for support. The business model is liken to Angie’s List.  Part of the $500 subscription fee will list me on their website on a list of service providers and printed marketing materials they distribute. I have attached a contract they sent me. I have not committed to them yet. I would like feedback on what types of questions I should ask in order to gain more detailed information about their company. There is no guarantee of receiving enough referrals to payback the $500 subscription fee, but the benefit I see is it does put me in front of a group of people who could understand the value of my services. I welcome any feedback. Thank you.

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3 Comments »

  1. It’s good that you are asking first. Too many people sign up for such great opportunities and a year later wish they had kept their money. In fact, I spoke on the phone not 20 minutes ago with someone who was taking a website advertising site off the company truck because it had not generated any business in a year after costing $400.

    So, ask for their retention statistics, and ask for references not of first year advertising members, but from member advertisers who have been on at least two if not three years.

    Do any of your competitors advertise? Have they in the past? Let’s think about this. If one of your competitors used to advertise, and dropped it, what does that tell us? Maybe nothing but maybe that there was no business from it. At the same time, the existence of competitors there does not guarantee that it is a good market either. Ask for long term references though.

    Finally, the printed materials. Who do they go to? When do they come out–two weeks after you join or six months after? How are the distributed? How many are distributed? Do you get to proof what will print?

    Remember, you are now the buyer and they are the seller. Are they playing on your emotional need (which they should) or are you making a logical rational buying decision (which you should)?

    Comment by INFOCUSSelling Team — March 23, 2008 @ 10:06 pm

  2. I joined an association that I felt would help my business. I was wined and dined, met members and other associate members. Once I paid my fee, I was consistantly being asked to sponsor this event, or that event. I was given an opportunity to provide 50 small banners to the association on a rush basis, when I told them the price, I was told that “the last sign company gave us the banners”.

    It is best to think these things through and interview some of the members. This has to be a win-win situation and often I don’t believe it is. After joining, I attended several networking events but felt like I was alone in the room. Rented a booth at their trade show, worked the crowd, follow-up with phone calls and emails, but did not book one appointment.

    Do your homework!

    Comment by sscalph — April 12, 2008 @ 3:20 pm

  3. There are two kinds of decisions–business decisions and charitable contribution decisions. (Good and bad decisions are another topic!) Not too many years ago, a lot of us joined a number of associations and not for profits “because we should.” That situation is now changed. Margins have shrunk and time commitments have grown and now we need to value what we get out of every membership. If you thinking of joining the group, get to the members because staff is paid to recruit you. Not for profits hire companies like us to help hem learn how to sell memberships. Nothing wrong with that because they need to promote their cause, but your primary responsibility is to your company. Ask members you meet at their functions for details on exactly how the organization has financially benefited them before you sign a check. If a group cannot show you financial value for your membership dollars, it may still be a good group but it is now a charitable contribution decision and not a business decision. Don’t get me wrong–we should support the not for profits in the world. It’s just a different type of decision.

    Comment by INFOCUSSelling Team — April 17, 2008 @ 9:23 am


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