Infocusselling’s Blog

February 29, 2008

Why Study Sales?

Filed under: INFOCUSSELLING BLOG — Educated and Aware @ 8:10 pm

Welcome to YOUR new sales blog! Why is it YOUR blog? Because this is where you can post questions and find answers to sales questions that are blocking your sales growth. The members of ACTUM Group ( will post here regularly and will answer questions posted to us as quickly as we can get to them.

Why should anyone study sales? There is only one reason–to make your job easier and more profitable. Sales is the lifeblood of any company and without it, everyone suffers. Sales can be easy and sales can be fun. Sales is about connection using a process of collecting information and building urgency in your prospect to move forward. If you cannot build urgency, then you need to look at what you are doing inside the sales appointment.

If your job depends on your ability to turn valuable prospects into profitable clients, then you should study sales. Visit here regularly or call us for some one on one time to find a better way.

To learn more about my new book go to The title of the book says it all.

The next tips and topics that we will post will be:

Why You Should Buy the Market

Why Contracts Belong at the End of the Sales Process

Why and How You Can Drastically Raise Your Price

What To Do When No One Else Thinks You Have a Cool Product or Service

How Do We Hire Sales Reps When We are a Start Up?

Or, any other hot topic that you suggest that makes more sense!

Get Cash.



  1. Great blog!

    Comment by Joy — March 4, 2008 @ 11:27 am

  2. Heard something interesting on the news this morning about a study on placebos.

    A group of students were given a small electrical shock, followed by a pain medication (really a placebo). They were told that the medication cost $2.50 per pill. After a second electrical shock, the students reported it reduced the pain.

    After reading literature that stated the cost of the medication was only $.10, another electrical shock was administered, the reduction of pain was not as effective. Remember this is still a placebo.

    So a more expensive placebo is more effective or has greater value than a cheap placebo.

    Isn’t this about selling value?

    Comment by sscalph — March 5, 2008 @ 9:06 am

  3. It is absolutely about selling value, which is what we should always be selling. There is an assumption, albeit not always true, that a higher priced product is better. Since that perception exists, why not, like the book says, Drastically Raise Your Prices, and Pocket More Cash. When we value and then can solve a person’s need, the price is much less important.

    Comment by INFOCUSSelling Team — March 5, 2008 @ 12:12 pm

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